How Scheme Management work?
Scheme Creation
To promote sales in market manufacturers decided to offer scheme to dealers.
Scheme Design
Users can design any type of scheme, Qty. based, Volume based, sales invoice Amt based.
Approval
All schemes need to be approved from the management and scheme letter has to be sent to the dealer.
Implementation
On the basis of target achieved by dealers system will compute credit notes either on primary or secondary sales as per the scheme design.
Objectives Of Scheme Management System
- Manage trade schemes & spends in sync with the sales organization
- Optimize returns from Marketing investment.
- Efficiently manage BTL (below the line) activities
Business Functions
- Planning & Promotions
- Running the promotion
- Closing the promotion
Technology Solutions
- Scheme Budgets
- Scheme Masters
- Scheme Communication Portal
- Scheme Calculation
- Scheme Management
1.Scheme Budgets
2.Scheme Master
3.Scheme Communication
4.Scheme Calculation
5.Scheme settlement
6.Workflow & Reports
Activity
- Ensure effective and timely communication of trade schemes internally to the sales team and externally to distributor / stockists.
- Scheme disbursements.
Business function
a. Planning & promotion
- Budget planning
- Sales and marketing data & reports.
- Set up schemes in the system.
- Running the promotion
- Scheme communication to trade.
- Duration of Schemes and budget over runs.
- Closing the promotion
- Approval workflow
- Scheme amount : C/N delivery note , free gifts , points
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